Social Media Analytics: Using Data to Understand Public Conversations (FutureLearn)

Use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.

What topics will you cover?

- The role and structures of social media conversations

- Methods for and implications of gathering data

- Key metrics used for analysing Twitter

- Methods for identifying trends in social data

- The theory of social networks

- Methods for creating and interpreting data visualisations

What will you achieve?

By the end of the course, you'll be able to...

- Access social media data and understand the ethical implications of doing this

- Apply digital methods to recognise and explain the significance of patterns in social data

- Create data visualisations and use them to identify features of social networks

- Draw personally relevant conclusions about social media that apply beyond the course