Coursera

Digital Media and Strategic Planning in Technology Markets (Coursera)

Offered by University of Colorado Boulder,

An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models.

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Then we will review the digital marketing landscape to align the given startup with it's most effective channels of communication for business and consumer users.

What you'll learn

Analyze competition and substitutes for a tech industry.
Apply leading analytical tools and stress tests to business models.
Apply Social Media strategy across the dominant platforms.

Syllabus

Defining the Business Concept
Module 1
Introduction to Marketing Strategic Analysis.

Stress Testing: Analysis Tools & Practices
Module 2
Learn to Employ the Best Analytical Tools.

Choosing an Initial Strategy
Module 3

SEO & Content Marketing
Module 4
Learn Professional Practice in Tech Branding, Content Marketing & Search Engine Optimization.

Social Media & Influencers
Module 5
Employ Social Media Platform Marketing and Influencers.

Paid Search, Video & Email Marketing
Module 6
The Core of Many Tech Marketing Campaigns: Search, Video & Email Marketing.

Go to Class

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