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Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]

AI-Enhanced Copywriting: SurferSEO, Upword and Anyword (Coursera)

Embark on a transformative learning journey to elevate your copywriting skills and master the art of AI-powered content creation. In this comprehensive project, you'll forge an alliance with cutting-edge AI technology, harnessing the power of SurferSEO, Upword, and Anyword to craft high-quality, engaging, and search engine optimized content that [...]

Website Optimization Client Report Project (Coursera)

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client [...]

Mastering SEO with Jasper: Ranking and Optimization (Coursera)

Learners will co-create a high-quality, SEO-optimized nutrition blog article alongside the instructor, leveraging the capabilities of Jasper AI. By the end of the project, learners will have a deep understanding of how to create engaging and informative, SEO-optimized and mobile-friendly articles that can attract a wider audience, boost website [...]

Effective Marketing in the Global Marketplace (Coursera)

In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a [...]

Advanced Search Engine Optimization Strategies (Coursera)

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive [...]

Basics of Digital Marketing for All (edX)

Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities. Marketing has always been about connecting with the prospects at correct time and place. In [...]

App Marketing (Udacity)

Self Paced
App Marketing (Udacity)
Free Course
Categories
Effort
Languages
Your First 1,000 Users & Beyond. Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll [...]

Fundamentos del marketing digital (edX)

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital. En este curso se presentan los conceptos básicos del marketing digital.

Marketing digital y sus análisis basado en datos (edX)

El marketing digital es la columna vertebral que utiliza plataformas y tecnologías digitales en una empresa, como cualquier tipo de dispositivo, para mantenerse conectado con los usuarios. Una vez que los usuarios son parte de este ecosistema, las empresas convierten estos datos aleatorios en algoritmos precisos para mejorar la [...]