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Introduction to Digital Marketing (Coursera)

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of [...]

Marketing Digital (Coursera)

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook [...]

Basics of Digital Marketing for All (edX)

Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities. Marketing has always been about connecting with the prospects at correct time and place. In [...]

Marketing digital y sus análisis basado en datos (edX)

El marketing digital es la columna vertebral que utiliza plataformas y tecnologías digitales en una empresa, como cualquier tipo de dispositivo, para mantenerse conectado con los usuarios. Una vez que los usuarios son parte de este ecosistema, las empresas convierten estos datos aleatorios en algoritmos precisos para mejorar la [...]