Advertising and E-commerce on TikTok (Coursera)

Coursera

Duke University

Advertising and Society (Coursera)

Economics & Finance Social Sciences

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.

Nov 16th 2026

5-12 Weeks

Advertising Television Commercials Advertisements

Details

Coursera

Illinois Tech

Competitive Strategy (Coursera)

Business

“Why do some companies outperform others?” That question is particularly important to ask in industries which are fiercely competitive like the tech sector. Companies competing in these industries find it difficult to achieve competitive advantage and sustain it over the longer run. In this course, you will learn about 21st century competition, the forces driving it, and the challenges it poses for companies.

Nov 16th 2026

4 Weeks

Strategy Market Analysis Strategic Management

Details

Coursera

Universidad de Palermo

E-commerce Academy (Coursera)

Marketing & Communication Business

Este curso presenta todos los elementos necesarios para el desarrollo de un comercio electrónico y las variables que se deben considerar para poder vender online, ya sea productos o servicios. A lo largo de las cuatro semanas, analizaremos las características de las tiendas virtuales y qué aspectos debemos tener en cuenta para desarrollarlas.

Nov 9th 2026

4 Weeks

Commercialization UX User Experience

Details

Coursera

The Chinese University of Hong Kong

Doing Business in China Capstone (Coursera)

Business

Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.

Nov 9th 2026

4 Weeks

Business China Business Strategy

Details

Coursera

University of Pennsylvania

Social Impact Strategy: Tools for Entrepreneurs and Innovators (Coursera)

Management & Leadership

This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact organizations of their own invention.

Nov 16th 2026

4 Weeks

Innovation Entrepreneurship Market Analysis

Details

Coursera

IE Business School

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

Management & Leadership Marketing & Communication

¿Qué tanto conoce las campañas de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y aprovéchelo para dar un impulso a su producto o servicio. A través de este curso aprenderá a enfrentar los mayores retos a la hora de planificar y evaluar las estrategias y ejecuciones de comunicaciones de marketing. Tendrá las habilidades para combinar las teorías y modelos con información práctica y así tomar mejores decisiones de comunicaciones de marketing. Al completar este curso será capaz de aprovechar las comunicaciones integradas de marketing (IMC por sus siglas en inglés) en el proceso de crear marcas valiosas y ganar el corazón de sus consumidores.

Nov 9th 2026

4 Weeks

Marketing Advertising Public Relations

Details

Coursera

Northwestern University

The Business of Social (Coursera)

Management & Leadership Marketing & Communication

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Nov 9th 2026

4 Weeks

Business Management Strategy

Details

Coursera

IE Business School

El plan de marketing (Coursera)

Management & Leadership Marketing & Communication

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

Nov 9th 2026

4 Weeks

Marketing Strategy Marketing Management

Details

Coursera

EIT Digital

Impact from digital transformation: A Nano course (Coursera)

Business

You believe that a lot of industries will fundamentally change due to digital power the upcoming 5 to 10 years? You believe that what often today have been called "disruption" might happen to an industry of your specific interest? You believe in the value of becoming able to predict how that kind of change will evolve in order to do digital transformation and thereby avoid ending up with big problems in the future? Then this course is for you.

Nov 23rd 2026

4 Weeks

Business Strategy Leadership

Details

Coursera

Northwestern University

Content, Advertising & Social IMC (Coursera)

Management & Leadership Marketing & Communication

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

Nov 9th 2026

4 Weeks

Marketing Gamification Advertising

Details

Coursera

IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Architecture & Design

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

Nov 9th 2026

4 Weeks

Image Marketing Advertising

Details

Coursera

University of Colorado Boulder

The Nuts and Bolts of Public Relations (Coursera)

Marketing & Communication Business

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.

Nov 9th 2026

4 Weeks

Social Media Public Relations Branding

Details