Facebook, Instagram, and Snapchat Marketing (Coursera)

If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so.

You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: -

• Set up and optimize a Facebook Page to promote a business

• Use Facebook Ads Manager to build effective advertising campaigns

• Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns

• Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat

This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization.

In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

What You Will Learn

- How to use and optimize the advertising features of the Facebook platform

- How to leverage storytelling and other best practices for engaging an audience on Instagram

- How to get noticed and engage users on Snapchat

Course 3 of 4 in the Social Media Marketing in Practice Specialization

Syllabus

WEEK 1

Facebook Marketing Fundamentals

This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook.

WEEK 2

Facebook Ads and Marketing

This module focuses on explaining how to use the Facebook Ads platform effectively. It also provides you with the knowledge to plan and deliver a Facebook advertising strategy and to analyze its performance.

WEEK 3

Instagram and Snapchat - Social Apps

This module delves into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms.

WEEK 4

Instagram and Snapchat Marketing

This module provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.