Campaign

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Understanding the Campaign Components (Coursera)

Welcome to "Understanding Campaign Components", the second course of the specialization, Strategic Communication Campaigns. In this course, you will learn how to design and develop a strategic communication campaign from start to finish. You will learn how to identify a brand's communication problem and create a solution by using [...]

How to Implement and Evaluate Communication Campaigns (Coursera)

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics [...]

Campaign Performance Reporting, Visualization, & Improvement (Coursera)

May 13th 2024
Campaign Performance Reporting, Visualization, & Improvement (Coursera)
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The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.

Richard Schechner's Introduction to Performance Studies (Coursera)

Performance Studies: An Introduction explores the wide world of performance--from theatre, dance, and music to ritual, play, political campaigns, social media, and the performances of everyday life. Performance studies also ranges across cultures--Asia, Africa, the Caribbean, Europe, the Americas. And it spans historical periods from the art of the [...]

Marketing Verde (Coursera)

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y [...]