Campaign Performance Reporting, Visualization, & Improvement (Coursera)

After completing this course, you will be able to:

- Describe the value of data storytelling and list best practices for preparing visualizations.

- Identify popular visualization tools and advantages of each.

- Identify common market channel strategies.

- Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix.

- Identify what campaign structures impact ROI and common pitfalls to avoid.

- Assess and readjust ROI.

- Identify the steps to plan and implement market campaign analysis.

- Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

This course is part of the Unilever Digital Marketing Analyst Professional Certificate.

Syllabus

Data Visualization and Tools

In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.

Data-driven market strategies

In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.

Assessing & optimizing ROI

In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).

Campaign performance improvement

In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.