This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze [...]
Are you a freelancer? Are you having trouble getting clients? Then this is for you. In this course, I'm going to share with you my ultimate guide to writing an effective cover letter to get clients. Jumpstart your freelancing career and impress clients with a cover letter which showcases [...]
Learn simple ways to evolve your personal or company brand through persuasive copy. You'll learn all the methods Teddy Roberts, a seasoned brand copywriter based in Seattle, has to offer. Basic concepts, short copy techniques, creating 'reasons to believe' and never-to-be-forgotten general copywriting tips are included. These elements will [...]
Attempting to learn copywriting through reading blog posts on several websites is frustrating. There is too much information out there. It’s incredibly hard finding out where to start and what to prioritize. It can make you think that copywriting is complicated. Especially if you don’t have any formal training [...]
Got a beautiful website/landing page, but visitors won’t stay long or fail to take action? With all the time money and effort that goes into generating human traffic to your sales landing pages or website pages can you really afford people to stay for a few seconds before surfing [...]
The words that you use throughout your app or site are just as important as the interaction and visual design. But the words – or copy – are often an afterthought. All too frequently we use words like “Submit” and “Cancel” on our UIs as if we’re talking to [...]
Have you ever sat down with a book that was written so beautifully that you got lost somewhere within its pages for hours? It seemed like time stood still, while the author was taking you on a journey with such brilliant words that you couldn’t put the book down? [...]
This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.