Launching Your Music Career (Coursera)

What You Will Learn

- Articulate your Unique Selling Proposition.

- Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.

- Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.

- Seek out and book performance opportunities in a variety of settings.

Course 4 of 4 in the Musician’s Professional Toolbox: Your Portfolio Career Specialization

Syllabus

WEEK 1

Be Your Own Manager

In this module, you will learn the essential elements in a typical portfolio career, helpful mindsets for self-management, and how to manage the various components of the business that is You.

WEEK 2

Freelance Performance

In this module, you will learn how to land gigs, work with booking agents and venues, and create a steady and stable income stream from freelance performance.

WEEK 3

Setting Up Your Teaching Studio

In this module, you will learn key questions you should answer before launching a teaching studio, including identifying your target market, understanding the competitive climate, and determining your “Unique Selling Proposition.”

WEEK 4

Growing Your Teaching Studio

In this module, you will learn how to expand your studio and create community among your cohort of students.

WEEK 5

Honors Lessons: Launch a Website; Open a Studio (optional)

In this module you will complete this specialization by either publishing a professional-grade website or completing a comprehensive growth and recruitment plan for your teaching studio.