Generative AI in Marketing Specialization

Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.
What you'll learn:
You will use the fundamentals of Generative AI to practice creating logos marketing content and services.
You will learn how to review and deploy a chatbot for marketing and customer service.
You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.

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Content Marketing Using Generative AI (Coursera) Coursera
University of Virginia Darden School Foundation

Content Marketing Using Generative AI (Coursera)

Discover the power of Content Marketing in the age of Generative AI. This course equips you with essential skills for crafting engaging digital content that drives customer engagement and enhances brand visibility. Dive into strategies that leverage AI to optimize your marketing efforts and stay ahead in a competitive digital landscape.

Jun 8th 2026
2 Weeks
Building Generative AI Capabilities (Coursera) Coursera
University of Virginia Darden School Foundation

Building Generative AI Capabilities (Coursera)

Dive into 'Building Generative AI Capabilities' and transform your approach to marketing with cutting-edge AI strategies. This course is tailored for professionals looking to harness the potential of generative AI in driving innovative solutions and gaining a competitive edge in their industry. Learn how to craft an AI strategy that aligns with your organization's goals, using the AI Marketing Canvas as a strategic tool.

Jun 8th 2026
3 Weeks
Customer Service in the Age of Generative AI (Coursera) Coursera
University of Virginia Darden School Foundation

Customer Service in the Age of Generative AI (Coursera)

Discover the transformative power of generative AI in enhancing your customer service strategies. This course will equip you with the skills needed to design, develop, and deploy advanced chatbots that provide tailored assistance and support to customers, ensuring a seamless and satisfying experience every time.

Jun 8th 2026
2 Weeks
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