Chinese Markets

An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how [...]

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and [...]

This course offers a conceptual framework for understanding China that highlights the intersection of politics and economics. It shows that rather than develop into a full blown market economy, state and party officials at all levels of the political system maintain significant influence in economic development. Such a “political” [...]

Curious about China's development and the Chinese market but haven't known where to start? Peking University brings you an easy-to-understand primer. Guanghua's professors will unpack China's development over five weeks, first giving an overview of China's economic growth as context before addressing private equity, real estate financing, banking, the [...]

Uncover new revenue streams by learning how to tap into high potential offshore and online markets. Learn about emerging high-growth markets and how to do business with them. Your existing local customers may be reliable, but the opportunity to really turbocharge your business could be found elsewhere - perhaps [...]