Business Innovation and Digital Disruption Specialization

Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.
The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.
What You will Learn:
- Fundamentals of design thinking and its application for business development and innovation
- How to formulate and express your strategy, and the impact of digital disruption on organizations
- Fundamentals of marketing and how to reposition your brand
- Understand the importance of design and the responsibilities of designers

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Digital Disruption (Coursera)

In this exciting online course you can understand how technology, strategy and digital business models are important to be innovative in your job. Also, you will understand what disruption is and which are the most disruptive technologies to articulate business strategy in times of digital innovation and and be [...]

Using Design to Generate Innovative Business Solutions (Coursera)

This rigorous online course shows you how to use design to generate innovative business solutions. It starts by focusing on alternative design methodologies, including the non-negotiable essentials: design thinking methodology and jobs to be done. It then delves into strategies for choosing the right business model. This includes exploring [...]

Leveraging Design Methods to Identify Business Opportunities (Coursera)

This exciting online course helps you understand design methods and how to use them to identify business opportunities. It starts by focusing on the importance of design in a changing world by examining VUCA (volatility, uncertainty, complexity, and ambiguity) and the 4Cs (critical thinking, communication, collaboration, and creativity). It [...]

Storytelling / Re-brand your Brand (Coursera)

Mar 4th 2024
Storytelling / Re-brand your Brand (Coursera)
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In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be [...]