Digital Advertising Strategy Specialization

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
WHAT YOU WILL LEARN

Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.
Earn the Google Ads Search Certification.

Coursera

University of Colorado Boulder

Social Media Advertising (Coursera)

Marketing & Communication Business

Discover how to harness the power of social media platforms like Facebook, Instagram, and Twitter for targeted digital advertising. This course is designed for small business owners and marketers looking to maximize their reach and engagement through strategic ad campaigns. From setting up basic ads to employing advanced techniques such as lookalike modeling and audience retargeting, you'll gain valuable skills to enhance your social media marketing efforts.

Jun 8th 2026

5-12 Weeks

Advertising Social Media Twitter

Coursera

University of Colorado Boulder

Introduction to the Digital Advertising Landscape (Coursera)

Marketing & Communication Business

Dive into the complex world of digital advertising with our beginner-friendly course. Explore display ads, video and audio ads, sponsored content, native ads, social media ads, and search engine marketing. Gain insights into how consumer data drives targeted advertising and understand the intricacies of programmatic advertising.

Jun 8th 2026

5-12 Weeks

Marketing Advertising Search Advertising

Coursera

University of Colorado Boulder

Search Advertising (Coursera)

Marketing & Communication Business

Discover the secrets behind successful Search Advertising strategies in this expert-led online course. Designed for beginners and advanced practitioners alike, you'll learn how to craft compelling ad copy, select the right keywords, and measure performance to drive targeted traffic and conversions to your business. Whether you're new to PPC or looking to refine existing skills, this course will equip you with the tools and knowledge needed to succeed in the competitive world of paid search.

Jun 8th 2026

5-12 Weeks

Marketing Advertising Marketing Campaign

Coursera

University of Colorado Boulder

Native Advertising (Coursera)

Marketing & Communication Business

Dive deep into the world of Native Advertising with this expert-led course. Discover how to craft valuable, non-intrusive content that resonates with your target audience, enhancing user experience while driving meaningful engagement and conversions. Perfect for marketers, writers, and content strategists looking to elevate their advertising game.

Jun 8th 2026

4 Weeks

Marketing Advertising Targeting

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