Analytics

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

By the end of this course, learners are prepared to identify and test the best solutions for improving performance and integrating concepts from operational excellence methodologies for optimum data-driven decision making. The course begins with a focus on deciphering the root cause of problems through a variety of tools [...]

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX [...]

This course is intended for business and technical professionals involved in strategic decision-making focused on bringing AI into their enterprises. Through the use of a conceptual model called “The AI Ladder”, participants in this course will learn the requirements, terms and concepts associated with successfully developing and deploying AI [...]

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social [...]

Welcome to the second course in the Data Analytics for Business specialization! This course will introduce you to some of the most widely used predictive modeling techniques and their core principles. By taking this course, you will form a solid foundation of predictive analytics, which refers to tools and [...]

This course will expose you to the data analytics practices executed in the business. We will explore such key areas of data analytics as the analytical process, how data is created, stored, and accessed, and how the organization works with data and creates the environment in which analytics can [...]

In this course, the second in the Geographic Information Systems (GIS) Specialization. What you will learn: design data tables and use separating and joining data in a relational database; write query strings to subset data; create and work with raster data; create web maps.

This course will provide you with an overview over existing data products and a good understanding of the data collection landscape. With the help of various examples you will learn how to identify which data sources likely matches your research question, how to turn your research question into measurable [...]