Demand Management

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Demand management: Breaking down today’s commercial silos (Coursera)

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
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Average: 7 ( 3 votes )

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy (Coursera)

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell [...]
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Average: 1 ( 3 votes )