EdX

Diseño de la red de valor (edX)

Offered by LOGYCAX, LOGYCA,
Diseño de la red de valor (edX)

En este curso en línea aprenderás a diseñar tu propuesta de valor y conocerás los actores involucrados en tus procesos estratégicos, tácticos y operativos de la cadena de abastecimiento a través de herramientas de planeación organizacional.

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Para las microempresas y pequeñas (MYPE) empresas en América Latina, la competitividad, el ahorro de tiempo y el aumento de las ganancias se han convertido en las principales preocupaciones para mantener las empresas vigentes en el mercado.
Alguna vez te has preguntado ¿cómo se diseña la cadena de abastecimiento? Este curso te ayudará las herramientas que necesitas para hacerlo de forma exitosa.
Aunque la logística, parezca un proceso complejo y lejano que solo aplica a las grandes empresas; en realidad, día a día micro y pequeñas empresas se ven involucradas en estos, solo que es necesario ordenarlos, reconocerlos y articularlos para sacarles el mayor provecho posible.
A través de este curso online podrás conocer los conceptos básicos, necesarios para articular procesos logísticos con eficiencia operacional, a través de diseño y planeación de ventas, marketing y operaciones.

What you'll learn

  • Identificar los aspectos básicos necesarios para formalizar una micro y pequeña empresa y entender la planeación como herramienta para la gestión estratégica
  • Identificar los conceptos principales de la logística, así como los procesos básicos para articularlos con los procesos llevados a cabo en su empresa
  • Conocer los actores que participan en el flujo de su operación para entender su importancia en la red de valor
  • Conocer las tendencias de la logística y del mercado para relacionarlas con las buenas prácticas de su negocio

This course is part of the Logística para micro y pequeñas empresas - MYPES Professional Certificate.

Syllabus

Módulo 0: Bienvenida
¿Por qué una micro y pequeña empresa necesita logística?

Módulo 1:La cadena de suministro y sus actores

  • ¿Por qué diseñar su cadena de suministro?
  • ¿Qué es una cadena de suministro?
  • Flujos de la cadena de abastecimiento
  • Actores y actividades logísticas de la red de valor
  • Evolución a la red de valor
  • Planeación de procesos logísticos

Módulo 2: Gestión de la demanda

  • ¿Qué es demanda?
  • Pronósticos de demanda
  • Desarrollo de la oferta
  • Demanda vs Oferta
  • Estrategia de servicio
  • Variabilidad de la demanda

Módulo 3: Planeación de ventas y operaciones

  • ¿Qué es planeación de ventas y operaciones - S&OP?
  • Estructura de planeación de ventas y operaciones - S&OP
  • ¿Cómo se desarrolla laplaneación de ventas y operaciones - S&OP?
  • Pronísticos de planeación

Módulo 4: Estrategia logística

  • Niveles de planeación
  • Decisiones de la logística
  • Objetivos de la administración logística
  • Indicadores
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