Competitive Markets

In order to maximize profits, firms must ensure that any given output level is produced at least cost and then select the price-output combination that results in total revenue exceeding total cost by the greatest amount possible. With this in mind, this second module of the Power of Markets [...]

An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term [...]

Learn about the realm of public goods and game theory. You will investigate and analyse how competitive markets, price discrimination and many more microeconimic concepts contribute to particular outcomes in the real world. In this course, we begin your strategic thinking journey by exploring imperfect competition, price discrimination, oligopoly, [...]

Become immersed in economic concepts including elasticity of demand, market pricing, explicit and implicit costs and economic profit maximisation. Learn about monopolistic markets and market structure impacts on production and profit. By undertaking this course, you will be immersed in economic concepts including elasticity calculation, elasticity of demand, market [...]