IE Business School

IE is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 90 nationalities in our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide.
More info here.

Sort options

Gestión del canal de distribución y retailing (Coursera)

May 20th 2024
Gestión del canal de distribución y retailing (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Management & Leadership
Marketing & Communication
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
Spanish
Spanish
Gestión del canal de distribución y retailing (Coursera)
Hoy en día la estrategia de distribución es parte del ADN de muchas empresas y la gestión correcta de la misma es fundamental para el éxito de tu producto o servicio. Los canales necesitan ser planificados a largo plazo combinando las siguientes áreas principalmente: perfil de compañía, estructura de [...]
Implementación del Marketing Mix Specialization
Retailing
Distribution Channels
Management
Distribution Strategy
Marketing
Sales
Decision Making
View more details
May 20th 2024
Course Auditing
Coursera
IE Business School
Management & Leadership
Marketing & Communication
Mixed
4 Weeks
1-4 Hours/Week
40.00 EUR/month
Spanish
Spanish

Positioning: What you need for a successful Marketing Strategy (Coursera)

May 20th 2024
Positioning: What you need for a successful Marketing Strategy (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Marketing & Communication
Business
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese
Positioning: What you need for a successful Marketing Strategy (Coursera)
Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]
Marketing Strategy Specialization
Marketing
Positioning
Business Marketing
Differentiation
Segmentation
Value Proposition
Marketing Strategy
Market Segmentation
Coursera Plus
View more details
May 20th 2024
Course Auditing
Coursera
IE Business School
Marketing & Communication
Business
Beginner
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese

Estrategia de precios (Coursera)

May 20th 2024
Estrategia de precios (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Management & Leadership
Marketing & Communication
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
Spanish
Spanish
Estrategia de precios (Coursera)
La fijación de precios es una de las decisiones de marketing más importantes, pero menos entendidas. Aprenda y practique conceptos y técnicas, y conozca las últimas reflexiones en materia de evaluación y formulación de estrategias de fijación de precios. Analice el modo en que las empresas tratan de captar [...]
Implementación del Marketing Mix Specialization
Pricing
Marketing
Pricing Strategy
Coursera Plus
View more details
May 20th 2024
Course Auditing
Coursera
IE Business School
Management & Leadership
Marketing & Communication
Mixed
4 Weeks
1-4 Hours/Week
41.00 EUR/month
Spanish
Spanish

Gestión de marca y producto (Coursera)

May 20th 2024
Gestión de marca y producto (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Marketing & Communication
Management & Leadership
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
Spanish
Spanish
English
Gestión de marca y producto (Coursera)
Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un plan de actividades para hacer que su estrategia [...]
Implementación del Marketing Mix Specialization
Brand Strategy
Business
Business Planning
Product Management
Brand Management
Brand
Coursera Plus
View more details
May 20th 2024
Course Auditing
Coursera
IE Business School
Marketing & Communication
Management & Leadership
Mixed
4 Weeks
1-4 Hours/Week
41.00 EUR/month
Spanish
Spanish
English

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

May 20th 2024
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Marketing & Communication
Management & Leadership
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims [...]
Marketing Mix Implementation Specialization
Advertising
Marketing
Business Marketing
Marketing Mix
Marketing Communication
Integrated Marketing Communications
IMC
Digital Marketing
Public Relations
Coursera Plus
View more details
May 20th 2024
Course Auditing
Coursera
IE Business School
Marketing & Communication
Management & Leadership
Mixed
4 Weeks
1-4 Hours/Week
42.00 EUR/month
English
Turkish
Spanish
Russian
Portuguese
Korean
Italian
German
French
English
Chinese
Arabic
Vietnamese

Critical Perspectives on Management (Coursera)

May 20th 2024
Critical Perspectives on Management (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Management & Leadership
Business
Effort
Beginner
5-12 Weeks
1-4 Hours/Week
Languages
English
French
Portuguese
Afrikaans
Russian
English
Spanish
Critical Perspectives on Management (Coursera)
This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For [...]
Management
Innovation
Narrative
Shareholder
Coursera Plus
View more details
May 20th 2024
Course Auditing
Coursera
IE Business School
Management & Leadership
Business
Beginner
5-12 Weeks
1-4 Hours/Week
41.00 EUR
English
French
Portuguese
Afrikaans
Russian
English
Spanish

Diversity and Belonging in Businesses and Organizations (Coursera)

May 13th 2024
Diversity and Belonging in Businesses and Organizations (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Business
Management & Leadership
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
English
English
Diversity and Belonging in Businesses and Organizations (Coursera)
Diversity and Belonging in Businesses and Organizations will help you as an individual, as a team, and an organization to better understand and implement policies and practices that emphasize and promote not only the inclusion but the belonging of all employees.
The Journey to Diversity Inclusion and Belonging Specialization
Diversity
Business
Organizations
Belonging
Leadership
Business Strategy
Critical Thinking
Coursera Plus
View more details
May 13th 2024
Course Auditing
Coursera
IE Business School
Business
Management & Leadership
Beginner
4 Weeks
1-4 Hours/Week
68.00 EUR/month
English
English

Diversity with Inclusion in Organizations (Coursera)

May 13th 2024
Diversity with Inclusion in Organizations (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Social Sciences
Effort
Intermediate
4 Weeks
1-4 Hours/Week
Languages
English
English
Diversity with Inclusion in Organizations (Coursera)
For any group to perform at its best, it’s important that its members feel valued. This can only be achieved if the team, beginning with the team leader, fosters an environment of inclusion where each person has the opportunity to contribute and is valued for his or her [...]
The Journey to Diversity Inclusion and Belonging Specialization
Diversity
Inclusion
Coursera Plus
View more details
May 13th 2024
Course Auditing
Coursera
IE Business School
Social Sciences
Intermediate
4 Weeks
1-4 Hours/Week
68.00 EUR/month
English
English

Cognitive and Experiential Diversity (Coursera)

May 13th 2024
Cognitive and Experiential Diversity (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Business
Management & Leadership
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
English
English
Cognitive and Experiential Diversity (Coursera)
In this course, we explore the nature of cognitive and experiential diversity, as understanding these invisible forms of diversity is essential to meet the needs of an organization. Cognitive and experiential diversity is needed to drive innovation and disruption. To address the challenges of the future, we must understand [...]
The Journey to Diversity Inclusion and Belonging Specialization
Diversity
Cognitive Diversity
Coursera Plus
View more details
May 13th 2024
Course Auditing
Coursera
IE Business School
Business
Management & Leadership
Beginner
4 Weeks
1-4 Hours/Week
68.00 EUR/month
English
English

Fundamentals of Diversity (Coursera)

May 13th 2024
Fundamentals of Diversity (Coursera)
Course Auditing
Coursera
IE Business School
Categories
Social Sciences
Effort
Intermediate
4 Weeks
1-4 Hours/Week
Languages
English
English
Fundamentals of Diversity (Coursera)
In this course, we will arrive at the first port of our Diversity Inclusion and Belonging Journey, the Fundamentals of Diversity. The course will provide you with the basic tools to be able to navigate diversity. The course will bring you an understanding of the fundamental categories of diversity, [...]
The Journey to Diversity Inclusion and Belonging Specialization
Diversity
Inclusion
Gender
Intercultural Communication
Coursera Plus
View more details
May 13th 2024
Course Auditing
Coursera
IE Business School
Social Sciences
Intermediate
4 Weeks
1-4 Hours/Week
68.00 EUR/month
English
English