Communication Strategy

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Effective Corporate Communication: Principles & Evolution (Coursera)

Apr 29th 2024
Effective Corporate Communication: Principles & Evolution (Coursera)
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Effective Corporate Communication: Principles & Evolution" is a comprehensive course focusing on trends and strategies in corporate communication. Participants will assess its evolution's impact on business strategies and synthesize ethical internal and external communication strategies. Through case studies and crisis management, learners will develop proactive problem-solving [...]

Communication Strategies for a Virtual Age (Coursera)

Communication has changed! The traditional rules for speaking and presenting, meeting coordination, influencing people, negotiating and selling ideas no longer apply in a world of skype, messenger, video and teleconference. This course will act as an overview on several concepts each of which could be a course of [...]

Unleashing the Impact of your Social Enterprise (Coursera)

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social [...]

Intercultural Communication and Conflict Resolution (Coursera)

Intercultural Communication and Conflict Resolution is a growing area of importance considering the pace and volume of global transactions. The ease of global communication using technology, the abundance of cheaper transportation costs, and the frequency of businesses using cross-border talent is fostering millions of interactions a day between [...]

Content, Advertising & Social IMC (Coursera)

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating [...]

Internal Communications Framework (Coursera)

Apr 22nd 2024
Internal Communications Framework (Coursera)
Course Auditing
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Learn how to enhance your organization's internal communications to improve employee retention, engagement, and overall organizational success. Explore how mission statements, values, and DEIB (diversity, equity, inclusion, and belonging) initiatives contribute to a robust company culture. Additionally, discover the importance of transparency in executive-level communications, particularly to protect an [...]

External Communications Channels (Coursera)

Apr 22nd 2024
External Communications Channels (Coursera)
Course Auditing
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Learn the functions of external communications as well as strategies and channels to communicate with the outside world. See how they play a crucial role in promoting your products, corporate imaging and branding, and building long-term relationships with customers. Explore how to manage media, stakeholder, and investor relations effectively. [...]

Introduction to Corporate Communications (Coursera)

Apr 22nd 2024
Introduction to Corporate Communications (Coursera)
Course Auditing
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Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality [...]

Digital Media for Health Outcomes (Coursera)

Apr 22nd 2024
Digital Media for Health Outcomes (Coursera)
Course Auditing
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The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns [...]

Colaboración dinámica (Coursera)

¿Quieres desarrollar habilidades para el trabajo colaborativo? ¿Tienes un proyecto o emprendimiento y deseas gestionar un equipo? ¿Deseas organizar las labores de tu grupo de trabajo? Este curso te permitirá desarrollar habilidades para la planeación del trabajo colaborativo, el desarrollo de planes de comunicación en tu organización o proyecto, [...]