Communication Strategy

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Marketing: Customer Needs and Wants (Coursera)

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Research for Impact (Coursera)

In this course, you will learn more about the Research for Impact approach - a set of principles and practices that will help you to make your research more impactful. Traditionally, the goals and outcomes of research projects were to contribute knowledge and communicate this knowledge through academic publications [...]

Oral Communication for Engineering Leaders (Coursera)

Taught by Rice University communication faculty from the Rice Center for Engineering Leadership (RCEL). This course covers core topics in oral communication: Communication strategy, content, data visualization, and delivery. You’ll learn key principles in: Creating a communication strategy; Developing a clear message and organizing persuasive content; Creating strong visual [...]

Unleashing the Impact of your Social Enterprise (Coursera)

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social [...]

Leading and Communicating in a Dynamic Society (edX)

Explore communication methods to lead successful virtual and in-person teams effectively and ethically. Communication is vital to success — but how well do we truly communicate our needs and expectations? This course will help leaders identify and develop the skills needed to engage, collaborate, and succeed when managing in-person [...]

Communication and Interpersonal Skills at Work (FutureLearn)

Improve your communication skills at work and learn how to navigate positive collaboration in the modern workplace. Discover useful communication strategies for the workplace. Whether we communicate from behind a screen or face to face, strong interpersonal skills allow us to share ideas, points of view, expertise, and information [...]

Leveraging strategies to address global communication challenges (edX)

With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. By seeing challenge as opportunity, this course aims to unfold communication challenges induced by the rise of social media and offer solutions to overcome these [...]

Il potere dei sondaggi (edX)

Ascoltare, capire e governare l'opinione pubblica. I sondaggi sono diventati un elemento centrale della cassetta degli attrezzi degli attori della politica e dell'informazione. Questo corso offre un viaggio all'interno del mondo dei sondaggi, nel modo in cui sono stati usati nel tempo, per riscoprire il loro valore principale di [...]

Climate Change Communication (edX)

This online course will provide educators and volunteers with information about the drivers, impacts, and solutions of climate change, as well as strategies for talking about climate change in an informal education environment.

Aristotle on Advertising: Rhetoric (the Good Kind!) for Writing and Communication Strategy (Skillshare)

Self Paced
Aristotle on Advertising: Rhetoric (the Good Kind!) for Writing and Communication Strategy (Skillshare)
Free Course
Categories
Effort
Languages
"Rhetoric” has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But “classical rhetoric” is actually the study of effective writing and speaking—and it’s been around for more than 2,500 years since the time of Aristotle and ancient Greece. The tactics and strategies of [...]