Copenhagen Business School

CBS creates knowledge at many levels; to students, academia and society. You can read more about how CBS offers knowledge. CBS establishes continuously focus areas and platforms based on CBS 'strategy, makes experts available in their fields and disseminates knowledge through teaching, training, videos and the use of social media.
More info: http://www.cbs.dk/

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The Neuromarketing Toolbox (Coursera)

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended [...]
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Digital Transformation of Financial Services - Capstone Project (Coursera)

In this capstone project course, we ask YOU to apply everything you have learned in this specialization to analyze a real world company and to develop a digital transformation strategy for this company. You will have the possibility to choose between four different case companies, that varies in size [...]
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Strategic Management (Coursera)

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value [...]
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Average: 6 ( 3 votes )

Innovation Strategy: Developing Your Fintech strategy (Coursera)

Welcome to Innovation strategy: Developing your Fintech Strategy! As you probably know, this is the third course in a three-part specialization focused on the digital transformation of finance. In this course, we'll aim to bring you insights about how business strategy intersects with innovation in finance. I'm excited to [...]
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FinTech and the Transformation in Financial Services (Coursera)

The FinTech revolution is rapidly transforming the financial industry. The use of digital technologies is the norm, and together with regulatory and market changes it is creating a revolution. After completion of the module, you'll be able to: describe the changes that influence the financial sector, understand the complexity [...]
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Digital Competition in Financial Services (Coursera)

Welcome to Digital Transformation Strategy! As you probably know, this is the first course in a three part specialization focused on the digital transformation of finance. We'll aim to bring you insights about how digitalization intersects with finance, culled from one of the world's top regions for digital [...]
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Unleashing the Impact of your Social Enterprise (Coursera)

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social [...]
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Average: 1 ( 3 votes )

Leadership in 21st Century Organizations (Coursera)

Meet Jim Barton, the new CEO of Santa Monica Aerospace. Jim's job won't be easy: the company's hemorrhaging cash, struggling to regain investors' trust after an accounting scandal, and striving to transform its culture to become a more global competitor. In this course, you’ll travel with Jim as he [...]
10
Average: 10 ( 3 votes )

Strategy Implementation (Coursera)

Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the [...]
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Average: 9 ( 3 votes )

Strategy Formulation (Coursera)

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy [...]
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Average: 2 ( 3 votes )