Content Strategy

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Content Strategy for Professionals: Managing Content (Coursera)

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” [...]

Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera)

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these [...]

Content Strategy for Professionals: Expanding Your Content's Impact and Reach (Coursera)

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, [...]

Content Strategy for Professionals: Engaging Audiences (Coursera)

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is [...]

Preparando o Marketing Digital (Coursera)

Nossas boas-vindas ao Curso Preparando o Marketing Digital. Neste curso, você aprenderá como uma organização pode atuar para desenvolver a habilidade de uso do marketing digital. Serão abordados temas diversos que tratam dos segmentos de clientes, jornada, storytelling e marketing ágil.

Social Media and Social Content Strategy (Coursera)

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. [...]

Content, Advertising & Social IMC (Coursera)

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating [...]

24 Killer Growth Tools to outcompete your competitor (Skillshare)

Self Paced
24 Killer Growth Tools to outcompete your competitor (Skillshare)
Free Course
Categories
Effort
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Content Marketing is like the liquor business. You might have created the best beer in the world, but if I can't buy it where I am right now, it doesn't even matter. The same goes for content, you might create the best content in the world, but if nobody [...]

How to Get Started on A Content Calendar (Skillshare)

Self Paced
How to Get Started on A Content Calendar (Skillshare)
Free Course
Categories
Effort
Languages
Getting into content creation and distribution; or just brainstorming content ideas at the planning phase is the perfect time to incorporate tools to help keep ideas, dates, and platforms organized in such a way that it can be referred to, reviewed and shared with a team if necessary.

Going Global 101: Develop a Smart Global Expansion Plan for Your Brand and Website (Skillshare)

Self Paced
Going Global 101: Develop a Smart Global Expansion Plan for Your Brand and Website (Skillshare)
Free Course
Categories
Effort
Languages
There are now more than four billion internet users around the world. Most of them live outside of the US and most do not speak English. Perhaps you would like to expand your website to reach new markets. Perhaps people in different countries have already purchased your products and [...]