Content Strategy

Nossas boas-vindas ao Curso Preparando o Marketing Digital. Neste curso, você aprenderá como uma organização pode atuar para desenvolver a habilidade de uso do marketing digital. Serão abordados temas diversos que tratam dos segmentos de clientes, jornada, storytelling e marketing ágil.

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. [...]

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, [...]

Content Marketing is like the liquor business. You might have created the best beer in the world, but if I can't buy it where I am right now, it doesn't even matter. The same goes for content, you might create the best content in the world, but if nobody [...]

Getting into content creation and distribution; or just brainstorming content ideas at the planning phase is the perfect time to incorporate tools to help keep ideas, dates, and platforms organized in such a way that it can be referred to, reviewed and shared with a team if necessary.