Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera)

Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera)
Course Auditing
Categories
Effort
Certification
Languages
Misc

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera)
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach.

Guest lecturers in this course include:

-- Zach Wise, Associate Professor, Medill Northwestern

-- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern

-- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)


Course 4 of 5 in the Content Strategy for Professionals Specialization.


Syllabus


WEEK 1

Visual Communication: Theory and Practice

Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.


WEEK 2

Social Engagement

Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.


WEEK 3

Measuring Your Content's Engagement

Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.



0
No votes yet

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.