John Lavine is a professor of media management and strategy in Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications and in the Kellogg School of Management. He was dean of Medill from 2005-12. Globally the Center does research on the media’s major’s challenges and educates senior media executives. Before coming to Northwestern, Lavine was the publisher/editor of a group of daily newspapers. He also was an executive of an international film company in London and the United States that did much of its work for television, and was president and publisher of an international medical journal publishing company.
Coursera
Unlock the secrets to captivating your audience with our Content Strategy course. Designed for professionals at all levels, this course teaches you proven techniques to engage users by implementing strategic stories and enhancing their experience. Start a powerful 'conversation' that drives interest and thought leadership.
Coursera
Expand your content's impact and reach with this advanced Content Strategy course designed for professionals. Dive into actionable techniques to grow your audience, understand your target demographic better, and leverage various tools and platforms to connect meaningfully with your audience.
Coursera
Dive deep into the world of Content Strategy with 'Content Strategy for Professionals: Ensuring Your Content's Impact'. This course is designed for those looking to enhance their visual communication skills, engage effectively with online communities, and measure the impact of their content. Learn about font choices, photography, video use, community building within social platforms, and how to optimize your strategy based on measurable outcomes.
Coursera
Dive into the second part of the Content Strategy Specialization on Coursera where you'll learn advanced techniques for managing your content effectively. This course focuses on telling a cohesive 'content story' across different platforms, leveraging social and mobile media, and understanding human-centered design principles to create engaging content. Whether you choose to insource or outsource content creation, this course will equip you with the knowledge to make informed decisions.