Candy Lee

Candy Lee is a professor at Northwestern University at Medill, teaching in journalism and in integrated marketing communications. Her specialties include sports marketing, content strategy, innovation and leadership. Candy Lee earned her undergraduate degree at Harvard University and her doctorate at The University of Pennsylvania and she also holds a masters in teaching. She co-created Northwestern’s online specialization in content strategy, consisting of several MOOCs (Massive Open Online Courses). She is also part of the oversight team for Medill’s sports media and marketing initiative. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs. She developed PostMasterClass, a series of online courses full of dynamic interaction created with experts from The Washington Post newsroom. Prior to joining The Washington Post, Lee was president of ULS Loyalty Services, the sister company of United Airlines. Lee oversaw a range of businesses that included united.com; the Mileage Plus credit card group; Mileage Plus program and its partners; media on planes and other business arenas. Just prior to United Airlines, Lee was managing director at iFormation Group, formed by Goldman Sachs, Boston Consulting Group and General Atlantic Partners. During her long career in publishing, she was president of Troll Communications, a leader in K-12 education, and publisher of Harlequin Enterprises, an international publisher in 100 countries. She has worked in many countries in publishing and retail. Lee also teaches graduate students in the Masters of Product Design and Development Management Program at the Segal Design Institute. She is involved in organizations across the Northwestern campus, including the board governing The Daily Northwestern. She is on several cross-disciplinary committees. Lee is a frequent guest speaker at association conferences and executive education workshops.

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Sports Marketing (Coursera) Coursera
Northwestern University

Sports Marketing (Coursera)

Dive into the world of Sports Marketing with our expert-led online course designed to equip you with the skills needed to excel in this dynamic field. Whether you're looking to enhance your career prospects or help a team or organization achieve its marketing goals, this course provides a thorough understanding of strategies for fan engagement, sponsor relations, and brand building through sports.

May 18th 2026
5-12 Weeks
Content Strategy for Professionals: Engaging Audiences (Coursera) Coursera
Northwestern University

Content Strategy for Professionals: Engaging Audiences (Coursera)

Unlock the secrets to captivating your audience with our Content Strategy course. Designed for professionals at all levels, this course teaches you proven techniques to engage users by implementing strategic stories and enhancing their experience. Start a powerful 'conversation' that drives interest and thought leadership.

Sep 9th 2024
3 Weeks
Content Strategy for Professionals: Expanding Your Content's Impact and Reach (Coursera) Coursera
Northwestern University

Content Strategy for Professionals: Expanding Your Content's Impact and Reach (Coursera)

Expand your content's impact and reach with this advanced Content Strategy course designed for professionals. Dive into actionable techniques to grow your audience, understand your target demographic better, and leverage various tools and platforms to connect meaningfully with your audience.

Sep 9th 2024
3 Weeks
Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera) Coursera
Northwestern University

Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera)

Dive deep into the world of Content Strategy with 'Content Strategy for Professionals: Ensuring Your Content's Impact'. This course is designed for those looking to enhance their visual communication skills, engage effectively with online communities, and measure the impact of their content. Learn about font choices, photography, video use, community building within social platforms, and how to optimize your strategy based on measurable outcomes.

Sep 9th 2024
3 Weeks
Content Strategy for Professionals: Managing Content (Coursera) Coursera
Northwestern University

Content Strategy for Professionals: Managing Content (Coursera)

Dive into the second part of the Content Strategy Specialization on Coursera where you'll learn advanced techniques for managing your content effectively. This course focuses on telling a cohesive 'content story' across different platforms, leveraging social and mobile media, and understanding human-centered design principles to create engaging content. Whether you choose to insource or outsource content creation, this course will equip you with the knowledge to make informed decisions.

Sep 9th 2024
3 Weeks
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