Candy Lee

 

 


 

Candy Lee is a professor at Medill, teaching in journalism and in integrated marketing communications. She was Teacher of the Year in 2012 for Integrated Marketing Communications. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs. She developed PostMasterClass, a series of online courses full of dynamic interaction created with experts from The Washington Post newsroom.

Prior to joining The Washington Post, Lee was president of ULS Loyalty Services, the sister company of United Airlines. Lee oversaw a range of businesses that included united.com; the Mileage Plus credit card group; Mileage Plus program and its partners; media on planes and other business arenas. Just prior to United Airlines, Lee was managing director at iFormation Group, formed by Goldman Sachs, Boston Consulting Group and General Atlantic Partners.

During her long career in publishing, she was president of Troll Communications, a leader in K-12 education, and publisher of Harlequin Enterprises, an international publisher in 100 countries. She has worked in many countries in publishing and retail.

She graduated from Harvard University and earned her doctorate in organizational leadership at the University of Pennsylvania.

More info: http://www.medill.northwestern.edu/experience/people/faculty/candy-lee.html




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Dec 12th 2016

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.

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Dec 12th 2016

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.

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Dec 12th 2016

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

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Dec 12th 2016

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video.

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Dec 12th 2016

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.

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