Week 1: Leadership Lessons From Great Brands
Week 2: The Art of Leadership Storytelling Made Simple
Week 3: Storytelling in Crisis: The Ultimate Marketing Event
Week 4: Leadership Storytelling and Innovation
Leadership Communication for Maximum Impact: Storytelling is course 2 of 6 in the Organizational Leadership Specialization.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.