Tom Collinger




Tom Collinger is the executive director of the Medill IMC Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative and an associate professor. He is the former associate dean and chairman of the Integrated Marketing Communications program. Collinger is a widely recognized expert and speaker in the areas of integrated marketing communications, direct, database and e-commerce marketing management, customer loyalty, customer relationship management and channel integration.

Collinger is the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. He is an advisor to 4C Insights and a member of the board of directors of SkyZone. He has been on the editorial advisory board for the Journal of Consumer Marketing, a former senior vice president of Leo Burnett Company and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Illinois.

Collinger was named one of Target Magazine’s top 40 “Direct Marketing Professionals under 40” in 1990. He received the Most Inspirational Professor Award for the Medill IMC graduate program in 2004 and the Best Instructor Award in 2006.

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Oct 31st 2016

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

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