Social Media

In Take Action, you will learn four strategies for transforming your activist work into policy change. First, we'll explore how to use the courts to mobilize constituents, raise awareness, gain information, and change the law. Second, we'll analyze the benefits of communicating your message across platforms and review a [...]

This course is an introduction to many of the possibilities that exist to fund your film, market it, and create an audience for it. It will give you a sense of possible options and avenues to explore and it will start you on the process of making your film dreams a reality.

Learner Outcomes: After taking this course, you will be able to: utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr; process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive [...]

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might [...]