Coursera

Gestión de redes sociales (Coursera)

Offered by Facebook,
Gestión de redes sociales (Coursera)

Este curso te proporcionará habilidades de gestión y creación de contenido fundamentales. Aprenderás cómo crear publicaciones en redes sociales efectivas y una marca sólida que te ayude a crear una presencia en redes sociales. También aprenderás a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un calendario de contenido, gestionar y moderar tus publicaciones, analizar datos para obtener estadísticas e iteración, y cómo aumentar la efectividad de las publicaciones. Para culminar el curso, aplicarás tus habilidades en el mundo real a través de un proyecto de gestión de contenido.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Al finalizar este curso, serás capaz de:
• Establecer y gestionar una presencia en redes sociales
• Crear una página de Facebook para empresa y una cuenta profesional de Instagram
• Comprender cómo y por qué crear contenido para las redes sociales
• Crear una marca y un tono de voz para construir presencia en las redes sociales
• Administrar un calendario de contenido para crear presencia en las redes sociales
• Evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento
• Crear un calendario de contenido para crear presencia en las redes sociales
• Gestionar el contenido para redes sociales con datos del mundo real
Este curso está orientado a aquellas personas que desean aprender a crear y gestionar la presencia comercial en las redes sociales, incluida la creación de contenido, la interacción y participación con los clientes en las redes sociales y la evaluación de los resultados de distintas publicaciones.
Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el curso 1 (Introducción al marketing en redes sociales) de este programa.

What You Will Learn

  • Cómo establecer y gestionar una presencia en redes sociales
  • Cómo crear una marca y un tono de voz para construir presencia en las redes sociales
  • Cómo administrar un calendario de contenido para crear presencia en las redes sociales
  • Cómo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento

Course 2 of 6 in the Marketing en redes sociales de Facebook Professional Certificate

Syllabus

WEEK 1
Establecer tu presencia
En la semana 1, aprenderás cómo establecer tu presencia comercial en las redes sociales con ejercicios de práctica, y cómo crear una marca con la estructura de marca EPIC.

WEEK 2
Contenido para redes sociales
Esta semana, aprenderás los elementos de una publicación y cómo crear una para una empresa usando texto e imágenes de forma efectiva.

WEEK 3
Gestión de contenido para redes sociales
Esta semana, aprenderás a identificar qué publicar y a gestionar tu contenido. También aprenderás a moderar conversaciones en las redes sociales y practicarás cómo crear un calendario de contenido.

WEEK 4
Evaluar tus acciones
Esta semana aprenderás a evaluar y optimizar tus acciones de marketing en redes sociales. Practicarás cómo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Richard Schechner's Introduction to Performance Studies (Coursera) Coursera
New York University

Richard Schechner's Introduction to Performance Studies (Coursera)

Film & Audio

Performance Studies: An Introduction explores the wide world of performance--from theatre, dance, and music to ritual, play, political campaigns, social media, and the performances of everyday life. Performance studies also ranges across cultures--Asia, Africa, the Caribbean, Europe, the Americas. And it spans historical periods from the art of the paleolithic caves to YouTube and the avantgarde. This course is devised by Richard Schechner, one of the pioneers of performance studies, in dialogue with more than a dozen expert scholars and artists.

Sep 28th 2026
13-24 Weeks
Music Art Theatre
Details
Selling to Chinese Consumers (Coursera) Coursera
The Chinese University of Hong Kong

Selling to Chinese Consumers (Coursera)

Business

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Sep 28th 2026
4 Weeks
Management China Business Strategy
Details
English for Media Literacy (Coursera) Coursera
University of Pennsylvania

English for Media Literacy (Coursera)

Languages & Literature

Welcome to English for Media Literacy! This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different types of mass media; such as, newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch.

Sep 28th 2026
5-12 Weeks
English Advertising Social Media
Details
Networking and Security in iOS Applications (Coursera) Coursera
University of California, Irvine

Networking and Security in iOS Applications (Coursera)

Security & Networking

You will learn to extend your knowledge of making iOS apps so that they can securely interact with web services and receive push notifications. You'll learn how to store data securely on a device using Core Data. You’ll also learn to securely deploy apps to the App Store and beta users over-the-air. The format of the course is through a series of code tutorials. We will walk you through the creation of several apps that you can keep as a personal app toolbox. When you make your own apps after this course, you can bring in these capabilities as needed. When necessary we pop out of the code tutorials to talk about concepts at a higher level so that what you are programming makes sense.

Sep 28th 2026
4 Weeks
Security JSON Networks
Details
Foundations for Interviewing with Confidence (Coursera) Coursera
Salesforce,SV Academy

Foundations for Interviewing with Confidence (Coursera)

Business

This is Course 2 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development. The goal of this course is to prepare you to build your professional tech sales portfolio, and develop and leverage your personal and professional brand.

Sep 28th 2026
4 Weeks
Business Coaching Portfolio
Details
Content, Advertising & Social IMC (Coursera) Coursera
Northwestern University

Content, Advertising & Social IMC (Coursera)

Management & Leadership Marketing & Communication

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

Sep 28th 2026
4 Weeks
Marketing Gamification Advertising
Details
Social and Economic Networks: Models and Analysis (Coursera) Coursera
Stanford University

Social and Economic Networks: Models and Analysis (Coursera)

Economics & Finance Social Sciences

Learn how to model social and economic networks and their impact on human behavior. How do networks form, why do they exhibit certain patterns, and how does their structure impact diffusion, learning, and other behaviors? We will bring together models and techniques from economics, sociology, math, physics, statistics and computer science to answer these questions.

Sep 28th 2026
5-12 Weeks
Social Networks Economics
Details
Engagement & Nurture Marketing Strategies (Coursera) Coursera
Northwestern University

Engagement & Nurture Marketing Strategies (Coursera)

Management & Leadership Marketing & Communication

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.

Sep 28th 2026
4 Weeks
Marketing Writing Social Media
Details
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales (Coursera) Coursera
Tecnológico de Monterrey

Requerimientos, planeación, ejecución y medición de estrategias para redes sociales (Coursera)

Management & Leadership Marketing & Communication

¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio? Éstas y muchas más preguntas nos hacemos al ser parte de los consumidores que adquirimos un producto o servicio y que el medio por el cual nos enganchamos a él, fue una red social, pero también y principalmente como proveedor, nos interesa cómo sacar provecho de ellas para favorecer nuestro negocio.

Oct 5th 2026
4 Weeks
Strategy Social Networks Marketing Campaign
Details
Marketing estratégico: claves para competir con éxito (Coursera) Coursera
IESE Business School

Marketing estratégico: claves para competir con éxito (Coursera)

Marketing & Communication

El papel del marketing difiere entre empresas y sectores. Además, la visión que los profesionales tienen del mismo depende del nivel jerárquico dentro de la organización, así como del bagaje profesional de cada uno. Quizá por ello, a menudo es mal entendido y reducido a un nivel táctico exclusivamente de comunicación.

Oct 5th 2026
4 Weeks
Marketing Promotion Marketing Strategy
Details
Shaping Your Professional Brand (Coursera) Coursera
University of Illinois at Urbana-Champaign

Shaping Your Professional Brand (Coursera)

Management & Leadership

You've thought about who you are and how you want your career to be. You have some skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?

Sep 28th 2026
4 Weeks
Business Career Branding
Details