Coursera

Gestión de redes sociales (Coursera)

Offered by Facebook,
Gestión de redes sociales (Coursera)

Este curso te proporcionará habilidades de gestión y creación de contenido fundamentales. Aprenderás cómo crear publicaciones en redes sociales efectivas y una marca sólida que te ayude a crear una presencia en redes sociales. También aprenderás a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un calendario de contenido, gestionar y moderar tus publicaciones, analizar datos para obtener estadísticas e iteración, y cómo aumentar la efectividad de las publicaciones. Para culminar el curso, aplicarás tus habilidades en el mundo real a través de un proyecto de gestión de contenido.

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Al finalizar este curso, serás capaz de:
• Establecer y gestionar una presencia en redes sociales
• Crear una página de Facebook para empresa y una cuenta profesional de Instagram
• Comprender cómo y por qué crear contenido para las redes sociales
• Crear una marca y un tono de voz para construir presencia en las redes sociales
• Administrar un calendario de contenido para crear presencia en las redes sociales
• Evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento
• Crear un calendario de contenido para crear presencia en las redes sociales
• Gestionar el contenido para redes sociales con datos del mundo real
Este curso está orientado a aquellas personas que desean aprender a crear y gestionar la presencia comercial en las redes sociales, incluida la creación de contenido, la interacción y participación con los clientes en las redes sociales y la evaluación de los resultados de distintas publicaciones.
Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el curso 1 (Introducción al marketing en redes sociales) de este programa.

What You Will Learn

  • Cómo establecer y gestionar una presencia en redes sociales
  • Cómo crear una marca y un tono de voz para construir presencia en las redes sociales
  • Cómo administrar un calendario de contenido para crear presencia en las redes sociales
  • Cómo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento

Course 2 of 6 in the Marketing en redes sociales de Facebook Professional Certificate

Syllabus

WEEK 1
Establecer tu presencia
En la semana 1, aprenderás cómo establecer tu presencia comercial en las redes sociales con ejercicios de práctica, y cómo crear una marca con la estructura de marca EPIC.

WEEK 2
Contenido para redes sociales
Esta semana, aprenderás los elementos de una publicación y cómo crear una para una empresa usando texto e imágenes de forma efectiva.

WEEK 3
Gestión de contenido para redes sociales
Esta semana, aprenderás a identificar qué publicar y a gestionar tu contenido. También aprenderás a moderar conversaciones en las redes sociales y practicarás cómo crear un calendario de contenido.

WEEK 4
Evaluar tus acciones
Esta semana aprenderás a evaluar y optimizar tus acciones de marketing en redes sociales. Practicarás cómo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.

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