Coursera

Princípios básicos da publicidade em mídias sociais (Coursera)

Offered by Facebook,
Princípios básicos da publicidade em mídias sociais (Coursera)

Este curso examina detalhadamente a publicidade paga nas mídias sociais. Saiba como começar a fazer propaganda em plataformas como Facebook e Instagram por meio de anúncios eficazes. Aprenda a trabalhar com equipes de criação para captar a essência da sua campanha em um briefing de criação e entenda como as políticas de privacidade podem afetar seus anúncios. Para concluir o curso, você fará um projeto em que deverá elaborar um briefing de criação com o material que você entregaria a uma equipe de criação para produzir sua campanha de anúncios. Além disso, você criará seu primeiro anúncio em mídias sociais.

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Ao final deste curso, você será capaz de:
• Determinar por que e quando investir em publicidade paga em mídias sociais
• Entender a anatomia de um anúncio nas mídias sociais e como é diferente das publicações orgânicas
• Avaliar em quais plataformas veicular campanhas e o que torna um anúncio eficaz
• Produzir textos e recursos visuais interessantes para anúncios em mídias sociais
• Aprender a colaborar de maneira eficiente com outras pessoas por meio de briefings de criação
• Desenvolver um entendimento básico sobre dados, publicidade baseada em dados e proteção da privacidade
• Criar um anúncio diretamente na sua página comercial do Facebook e conta comercial do Instagram
• Usar os anúncios do Instagram Stories de forma efetiva para se conectar com os clientes
• Escrever um briefing de criação e criar um anúncio para publicar nas mídias sociais
Este curso é destinado a pessoas que desejam aprender a criar e gerenciar anúncios em mídias sociais. Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais. É útil ter uma conta no Facebook ou Instagram e, idealmente, os alunos já devem ter concluído o curso 1 (Introdução ao marketing de mídias sociais) e 2 (Gerenciamento de mídias sociais) deste programa.
Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.
Course 3 of 6 in the Marketing de Mídias Sociais do Facebook Professional Certificate.

Syllabus

WEEK 1
Introdução à publicidade em mídias sociais
Na semana 1, você aprenderá por que e quando investir em publicidade paga, bem como os cinco componentes que constituem um anúncio pago nas mídias sociais.

WEEK 2
Criando anúncios eficazes em mídias sociais
Na semana 2, você aprenderá a criar um anúncio eficaz em mídias sociais individualmente e com uma equipe externa ou interna.

WEEK 3
Dados, privacidade e políticas nas mídias sociais
Esta semana, você aprenderá o que é publicidade baseada em dados, formatos de dados comuns e como os dados são coletados. Você também aprenderá sobre privacidade do usuário, como ela é protegida e as regras que os anunciantes devem seguir.

WEEK 4
Introdução à publicidade no Facebook e no Instagram
Esta semana, você aprenderá a criar uma campanha de anúncios na página comercial do Facebook e uma campanha na conta comercial do Instagram e no Instagram Stories.

WEEK 5
Criando um briefing de criação para seu anúncio nas mídias sociais
Esta semana, você aplicará tudo o que aprendeu neste curso para escrever um briefing de criação e produzir um anúncio baseado nele.

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