Coursera

Gerenciamento de mídias sociais (Coursera)

Offered by Facebook,
Gerenciamento de mídias sociais (Coursera)

Este curso oferece as habilidades essenciais de criação e gerenciamento de conteúdo. Você aprenderá a criar publicações eficazes nas redes sociais, além de uma marca forte para ajudá-lo a construir uma presença nas mídias sociais. Você também aprenderá a estabelecer um processo contínuo para gerenciar conteúdo. Isso inclui definir um calendário de conteúdo, gerenciar e moderar suas publicações, analisar dados para extrair insights e iterações e saber como aumentar a eficácia das publicações. Ao término do curso, você aplicará as habilidades no mundo real por meio de um projeto de gerenciamento de conteúdo.

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Ao final deste curso, você será capaz de:
• Estabelecer e gerenciar presença nas redes sociais
• Criar uma página comercial no Facebook e uma conta no Instagram para empresas
• Entender como e por que criar conteúdo para mídias sociais
• Criar uma marca, tom e voz para a presença nas redes sociais
• Gerenciar um calendário de conteúdo para a presença nas redes sociais
• Avaliar o desempenho do conteúdo nas redes sociais para iterar e otimizar o desempenho
• Criar um calendário de conteúdo para a presença nas redes sociais
• Gerenciar o conteúdo das mídias sociais usando dados do mundo real
Este curso é destinado a pessoas que querem aprender a criar e gerenciar uma presença comercial nas mídias sociais, incluindo criação de conteúdo, interação e engajamento com clientes nas redes sociais e avaliação dos resultados de diferentes publicações.
Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais. É útil ter uma conta no Facebook ou Instagram e, idealmente, os alunos já devem ter concluído o curso 1 (Introdução ao marketing de mídias sociais) deste programa.
Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.

What You Will Learn

  • Como estabelecer e gerenciar a presença nas redes sociais
  • Como criar uma marca, tom e voz para a presença nas redes sociais
  • Como gerenciar um calendário de conteúdo para a presença nas redes sociais
  • Como avaliar o desempenho do conteúdo nas redes sociais para iterar e otimizar o desempenho

Course 2 of 6 in the Marketing de Mídias Sociais do Facebook Professional Certificate

Syllabus

WEEK 1
Estabeleça sua presença
Na semana 1, você aprenderá a estabelecer a presença de uma empresa nas mídias sociais e colocará o que aprendeu em prática. Além disso, aprenderá a criar uma marca usando a estrutura EPIC.

WEEK 2
Conteúdo nas mídias sociais
Esta semana, você aprenderá os elementos de uma publicação e como criar publicações para empresas usando texto e imagens de maneira eficaz.

WEEK 3
Gerenciamento de conteúdo de mídias sociais
Esta semana, você aprenderá a identificar o que publicar e a gerenciar o conteúdo. Você também aprenderá a moderar conversas nas mídias sociais e praticará a criação de um calendário de conteúdo.

WEEK 4
Avalie seus esforços
Esta semana, você aprenderá a avaliar e otimizar seus esforços de marketing de mídias sociais. Você praticará o uso de dados reais para melhorar suas publicações e otimizar seus esforços.

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