Storytelling

Persuasive Communication is designed to teach individuals the principles of persuasive communication, enabling them to effectively convey their message and reach their audience.

In this course, you explore the important role vision plays in helping organizations survive and thrive through disruption. You analyze the purpose and three main components of a vision: raison d’être, strategic differentiation, and values. You learn what a vision framework is, examine its four organizational elements, and discover [...]

In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be [...]

If you’ve done your pre-production thoroughly, then you should feel confident moving on to this next step — gathering the raw materials that you will use to build your visual story. These raw materials are your camera shots, including b-roll and interviews. The production stage is where you will [...]

Learn the strategies to share your message with audiences of any size, and plan your message type based on your communication goals!