Communication Strategy

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Taught by Rice University communication faculty from the Rice Center for Engineering Leadership (RCEL). This course covers core topics in oral communication: Communication strategy, content, data visualization, and delivery. You’ll learn key principles in: Creating a communication strategy; Developing a clear message and organizing persuasive content; Creating strong visual [...]

In this course, you will learn more about the Research for Impact approach - a set of principles and practices that will help you to make your research more impactful. Traditionally, the goals and outcomes of research projects were to contribute knowledge and communicate this knowledge through academic publications [...]

Improve your communication skills at work and learn how to navigate positive collaboration in the modern workplace. Discover useful communication strategies for the workplace. Whether we communicate from behind a screen or face to face, strong interpersonal skills allow us to share ideas, points of view, expertise, and information [...]

Ascoltare, capire e governare l'opinione pubblica. I sondaggi sono diventati un elemento centrale della cassetta degli attrezzi degli attori della politica e dell'informazione. Questo corso offre un viaggio all'interno del mondo dei sondaggi, nel modo in cui sono stati usati nel tempo, per riscoprire il loro valore principale di [...]

This online course will provide educators and volunteers with information about the drivers, impacts, and solutions of climate change, as well as strategies for talking about climate change in an informal education environment.