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E.g., 2017-02-25
E.g., 2017-02-25
E.g., 2017-02-25
Mar 1st 2017

Learn how to create a product or service that meets your customer’s needs and identify the value proposition that sets you apart from the competition. Entrepreneurship 102 prepares you for the MIT Global Entrepreneurship Bootcamp! The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.

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Feb 27th 2017

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers.

Average: 10 (1 vote)
Feb 20th 2017

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
Feb 20th 2017

An introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) this course forces you to strategically analyze your product or service.

Average: 3.3 (4 votes)
Feb 20th 2017

En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Average: 10 (1 vote)
Feb 6th 2017

Este curso te ofrece un entrenamiento para la tarea de descubrir quién será el consumidor de tu producto o servicio y cuáles serán los atributos y características del mismo. Al terminar el curso, habrás identificado una oportunidad de negocio que te permitirá utilizar tus fortalezas personales; habrás identificado un grupo de consumidores y sus necesidades; habrás creado un producto o servicio para atender esas necesidades y lo habrás prototipado con consumidores reales, obteniendo claridad con respecto a cuáles son los atributos del producto que el consumidor realmente desea y por los cuales está dispuesto a pagar.

Average: 10 (1 vote)
Jan 10th 2017

Décoder les logiques du marketing au travers des actions marketing: le produit, le prix, la distribution et la communication (les « 4P »).

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