Art Comes First: Exploring the Intersection of Style and Identity (FutureLearn)

Over the past decade, Sam Lambert and Shaka Maidoh, founders of brand consultancy, Art Comes First, have built a memorable and distinct portfolio from the bottom up.

In this course, they share key elements that made their brand succeed and the customer experiences they’ve created around it. You will learn how to do the same.

Learn how to build a unique brand identity

Guided by Sam and Shaka, you’ll explore how to turn your artistic inspiration into an authentic brand identity and tone of voice, and a set of brand values.

You’ll benefit from their wide ranging expertise in brand innovation using sound, visuals, and garments.

Create a meaningful connection with your consumer

As you learn how to create a sense of community around your brand, you’ll consider different mediums of brand marketing, communication, and connection.

By using music in your messaging you’ll learn to fine-tune a brand voice that resonates with customers, critics, and competitors.

Instil your product’s design and service with the essence of your brand

Your product remains the currency of exchange between you and your community.

How can that exchange become more than a transaction? How do you create an experience your consumer truly values?

Having explored the qualitative aspects of marketing, retail, and design, you’ll be inspired and empowered to launch products, experiences, brands, and projects that succeed thanks to their creative authenticity.

What topics will you cover?

- The Art of Knowing Your Self: Identity and Style

- The Art of Knowing Your Voice: Sound and Messaging

- The Art of Knowing Your Cut: Design and Product

- The Art of Knowing Your Community: Connection and Impact

Who is the course for?

This course is designed for creatives looking to create a brand, experience, or product with a strong brand identity.

It will be particularly useful for retail, marketing, fashion and design professionals, as well as fashion enthusiasts, musicians, and artists who want to expand their legend and deepen their connection with their audience.