Coursera

Best Practices for Marketing with Facebook Messenger (Coursera)

Offered by Coursera Project Network,
Best Practices for Marketing with Facebook Messenger (Coursera)

By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats.

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Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this Free Guided Project, you will:

  • Set up a Facebook Page and Messenger Account.
  • Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.
  • Learn Best Practices of Marketing Communications with Facebook Messenger.
  • Showcase this hands-on experience in an interview

Learn step-by-step

  1. Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.
  2. Develop a list of Facebook Page followers.
  3. Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.
  4. Utilize one-on-one engagement to enhance the overall customer experience.
  5. Utilize Messenger to drive event traffic and formulate Messenger communications strategies.
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