Hari S Iyer

Hari S Iyer, M Com & CAIIB, Dy General Manager & Senior Faculty, State Bank Institute of Consumer Banking, is a career banker with an experience of over 35 years with State Bank of India. He has worked in different capacities at branches and has had an extensive stint in Human Resources and marketing of Digital initiatives of the Bank. He was a key resource person and actively involved in the launch of Bank’s flagship digital initiative ‘YONO’. His areas of expertise are HR, Customer Relationship Management, and Vigilance, and he leads a team of nine experienced Faculty members. Hari has published articles in reputed banking journals, and takes keen interest in sports, reading and music.

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Financial Markets and Products (edX)

Self Paced
Financial Markets and Products (edX)
Course Auditing
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Effort
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The course is about the different financial markets along with their products. Investment options and different styles of investments, primary particulars of credit risk, market risk, operational risk are also covered in this course.

Consumer Psychology in the Financial Industry (edX)

Self Paced
Consumer Psychology in the Financial Industry (edX)
Course Auditing
Categories
Effort
Languages
Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations. Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer [...]

Influence Essentials for Leadership and Marketing (edX)

Self Paced
Influence Essentials for Leadership and Marketing (edX)
Course Auditing
Categories
Effort
Languages
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people. Influence plays an important role in nurturing human thoughts, ideas, and concepts. As children, [...]

Personal Branding (edX)

Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal [...]

Fundamentals of Customer Centricity (edX)

Self Paced
Fundamentals of Customer Centricity (edX)
Course Auditing
Categories
Effort
Languages
De-code the practice of a customer-centric approach to achieve service excellence, sustainable customer delight and positive advocacy. Customer-centricity is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain [...]

Relationship Marketing Strategy for Financial Services (edX)

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients. Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move [...]

Managing Uncertainty and Change (edX)

The course aims to equip learners with insights to effectively handle uncertainty and change. Facing the unknown and coping with uncertainties or change has been a natural and unavoidable part of life. Analysing the factors causing uncertainty helps control its impact.

Introduction to Sensory Marketing Strategy (edX)

Understanding the meaning and concept of Sensory Marketing. Discover the application of Sensory Marketing as a marketing strategy. Discern how a sensory marketing strategy can be createdfor delivering a unique multisensory customer experience.