Relationship Marketing

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Relationship Marketing Strategy for Financial Services (edX)

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients. Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move [...]

Business Fundamentals: Customer Engagement (FutureLearn)

Learn how to design your activities to engage customers through relationships instead of a one-off sale. When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure [...]