Learn how to design your activities to engage customers through relationships instead of a one-off sale. When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow. This free online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.
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Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.
What topics will you cover?
- How to gain the most relevant insights about customers and their needs
- Designing the most appropriate products for your intended customers
- Prioritising the customers who are most likely to be interested in your products
- Identifying the most profitable applications of relationship marketing
- Understanding the different ways you can get customers to be loyal and when to use them
- Maximising the effectiveness of digital marketing for relationship building
What will you achieve?
By the end of the course, you'll be able to...
- Discuss and apply the key principles of relationship marketing to your customers.
- Improve your own performance in organisations of which you are a member.
- Develop your analytical and prioritisation skills.
- Assess and appreciate the ethical issues surrounding marketing relationships.
