Haider Ali

Haider Ali is a lecturer in marketing at the Open University, where his research focuses on social marketing and his teaching covers both undergraduate and postgraduate courses, academic and vocational.
Since 2013, Haider has been a guest lecturer at the London School of Economics.
More info here.

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From prototyping to validating business models (Coursera)

On this course, you’ll discover what sustainable business value means in the context of prototyping and validating business models. You will appraise your value proposition to stakeholders and its likely impact across people, planet, profit, and progress. You’ll develop a comprehensive snapshot of your business model value from three [...]

Thinking about sustainable business systemically (Coursera)

On this course, you’ll examine the process, methodology and impact of global circular economy initiatives. You’ll use systems thinking and mapping to understand the underlying dynamics and interaction of your problem-opportunity space and explore the likely impacts and effects of changing and/or influencing key elements of your systems. You’ll [...]

Understanding the need for a sustainable business (Coursera)

This course will help you to discover the features of sustainable business and how you can adopt these for business success. You will gain a high-level understanding of the critical ‘big picture’ issues facing humanity today and learn how we can address them through innovation development and implementation. You’ll [...]

Critical thinking for sustainable business solutions (Coursera)

This course will help you to discover how to flip your logical thinking and reasoning mind to enable you to generate a wide range of innovative ideas and assess when to apply the different thinking modes appropriately in the ideation process. You’ll apply critical reflective thinking to avoid personal [...]

Business Fundamentals: Customer Engagement (FutureLearn)

Learn how to design your activities to engage customers through relationships instead of a one-off sale. When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure [...]