Coursera

Fundamentos de la publicidad en redes sociales (Coursera)

Offered by Facebook,

Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende la forma en que las políticas de privacidad pueden afectar los anuncios.

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Completa el curso con un proyecto donde producirás un brief creativo con activos para entregar a un equipo de diseño en una campaña publicitaria. También crearás tu primer anuncio en redes sociales.
Al finalizar este curso, serás capaz de:
• Determinar por qué y cuándo invertir en publicidad paga en redes sociales
• Comprender la estructura de los anuncios en redes sociales y en qué difieren de las publicaciones orgánicas
• Evaluar en qué plataformas conviene lanzar las campañas publicitarias en redes sociales y qué hace que un anuncio sea efectivo
• Elaborar recursos visuales y escritos atractivos y efectivos para anuncios en redes sociales
• Aprender a colaborar con otros de forma efectiva mediante briefs creativos
• Desarrollar un conocimiento básico de los datos, la publicidad basada en datos y la protección de la privacidad
• Crear un anuncio directamente desde tu página comercial de Facebook y tu cuenta profesional de Instagram
• Usar efectivamente los anuncios en las historias de Instagram para conectarte con los clientes
• Redactar un brief creativo y crear un anuncio en redes sociales
Este curso está pensado para quienes desean aprender a crear y administrar anuncios en redes sociales. Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el Curso 1 (Introducción al marketing en redes sociales) y el Curso 2 (Gestión de redes sociales) de este programa.
Course 3 of 6 in the Marketing en redes sociales de Facebook Professional Certificate.

Syllabus

WEEK 1
Introducción a la publicidad en redes sociales
En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.

WEEK 2
Crear anuncios efectivos en redes sociales
En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.

WEEK 3
Datos, privacidad y políticas en redes sociales
Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.

WEEK 4
Primeros pasos para anunciar en Facebook e Instagram
Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.

WEEK 5
Crear un brief creativo para un anuncio en redes sociales
Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.

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