Samantha Mazzero

Prof. Samantha Mazzero is Licentiate in mathematics by University of São Paulo, Brazil. She holds an MBA in Marketing from FIA, an MBA in economic and financial management at FGV, an MSc. in Business administration from the University of São Paulo and is currently a Ph.D. student at the same Institution, researching internationalization strategies for family business and international management for her thesis. Her professional experience includes more than 15 years in pharmaceutical and cosmetic industries as Business Intelligence Manager in multinational companies. Currently, she is an associate director of BIRD Consulting, specialized in business intelligence and strategic planning. She has been a professor for postgraduate students since 2008 and joined FIA in 2014 as an Assistant Professor of International MBA and Americas.

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Sales & Marketing Alignment (Coursera)

This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. [...]

Strategic Sales Management Final Project (Coursera)

Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the [...]

Models & Frameworks to Support Sales Planning (Coursera)

In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management. And the learning process goes through the application of the models [...]

Sales Strategy (Coursera)

This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that [...]

Effective Sales - An Overview (Coursera)

This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support [...]

Budgeting essentials and development (Coursera)

In this course, learners will have a deeper understanding of the budgeting process, its challenges, common issues, and approaches to mitigate the problems and improve the learning curve of budget planning. It is integrative by emphasizing the transition between the corporate strategy and the budget. It is practical by [...]