Strategic Sales Management Specialization

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project.
By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales.
The potential for value creation through the sales functions will be increased at the end of the Specialization.

Coursera

FIA Business School

Strategic Sales Management Final Project (Coursera)

Business

Embark on your journey towards mastering strategic sales management with our final project course. Dive deep into real-life business scenarios, apply advanced concepts, and develop a robust sales plan that integrates strategy, marketing, and sales effectively. Perfect for professionals aiming to enhance their skills in driving business growth through effective sales strategies.

Jun 8th 2026

4 Weeks

Management Marketing Sales

Coursera

FIA Business School

Sales & Marketing Alignment (Coursera)

Business

Discover the secrets to effective Sales & Marketing alignment in this insightful online course. Designed by experts, this program teaches you how to seamlessly blend strategic marketing efforts with your sales approach to drive value and achieve business goals effectively.

Jun 8th 2026

4 Weeks

Business Marketing Sales

Coursera

FIA Business School

Effective Sales - An Overview (Coursera)

Business

Dive into the world of sales with 'Effective Sales - An Overview', a specialized course designed to equip you with the knowledge and skills needed to plan and manage successful sales operations. This course breaks down the complex process of sales planning, ensuring alignment with your business strategy for optimal results.

Jun 1st 2026

4 Weeks

Strategy Sales Business Strategy

Coursera

FIA Business School

Sales Strategy (Coursera)

Business

Dive into the world of Sales Strategy with this insightful Coursera course. Discover how intelligence analysis can revolutionize your sales planning, ensuring it seamlessly integrates with your company's broader strategic vision. This course will guide you through transitioning from conventional to strategic sales planning, equipping you with essential frameworks and techniques for a more effective approach.

Jun 1st 2026

4 Weeks

Management Marketing Strategy

Coursera

FIA Business School

Models & Frameworks to Support Sales Planning (Coursera)

Business

Dive deep into the world of sales planning with our expert-led course 'Models & Frameworks to Support Sales Planning.' This course is designed for professionals looking to refine their analytical skills and develop robust sales strategies. By focusing on selling models and frameworks, you'll learn how to enhance your sales planning processes and drive business growth.

Jun 1st 2026

4 Weeks

Models Business Strategy Sales Management

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