In this course, you will learn how to create a successful inbound sales strategy by connecting with and earning the attention of your most promising leads. After learning the basics of inbound sales and the buyer’s journey, you will learn how to develop your buyer persona as well as find and prioritize active buyers.
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You’ll discover how to reach out to these leads by creating and using an outreach sequence. Next, you will use qualification frameworks to profile and identify the details of your prospects, including their CGP, TCI, and BA. The course will culminate in you applying your new knowledge to design a personalized sales presentation and a multi-step project for developing an inbound sales strategy.
By the end of this course you will be able to:
• Describe the importance of inbound sales
• Develop an inbound sales strategy
• Create your ideal customer profile
• Identify and prioritize inbound leads
• Use social selling
• Enrich leads
• Connect with inbound leads
• Reach out to inbound leads via phone or email
• Use trigger events and common connections to connect to leads
• Create outreach sequence
• Use technology to automate parts of the outreach
• Identify a prospect's challenges, goals and plans
• Understand a prospect's timeline, consequences and implications
• Profile a prospect's budget and authority
• Create a personalized sales presentation
Throughout the course, you will complete exercises that allow you to apply the skills you have learned in a practical way, such as creating a customer profile, writing emails to prospects, brainstorming a list of questions for a sales call, and creating a sales presentation. You will compile your work and submit it as a project at the end of the course.
This course is intended for anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative. It does not require any background knowledge or experience to get started.
This course is part of the Strategic Customer Relationship Management & Sales Technique Specialization.
What You Will Learn
- How to develop an inbound sales strategy that uses social selling
- How to identify and connect with inbound leads using an outreach sequence
- How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying
Syllabus
Introduction to Inbound Sales
In the first week you will be introduced to inbound sales and the importance of having an inbound sales strategy. You will also learn how to define and evaluate the buyer’s journey to optimize your sales strategy.
Identify: Finding and Profiling Active Buyers
This week you will take an in-depth look at the first phase of inbound sales, Identify. You will learn how to create a buyer persona for your ideal prospect. You will also learn how to identify and profile active buyers and prioritize these leads. You will complete the exercise Creating Your Ideal Customer Profile, which is the first part of the project you will turn in at the end of this course.
Connect: Connecting with Leads
In the third week you will focus on the second phase of the inbound sales strategy, Connect. You will explore how to identify different points of connection with your inbound sales leads and how to create an outreach sequence. You’ll also learn how to use technology to aid in your outreach process. You will complete the second part of your final project, Connecting with Leads through Email.
Explore: Use a Qualification Framework to Move Prospects to Action
This week you’ll dive into the Explore phase of inbound sales. You’ll learn how to use a qualification framework to identify a prospect’s challenges, goals, timeline, and more to determine if your product is a good fit for them. You’ll learn how to use these qualifications to motivate your prospect to take action in the sale. You’ll also complete the third exercise for your final project, Use a Qualification Framework to Move Prospects to Action.
Advise: Create a Personalized Sales Presentation
In the final week you will explore the final phase of the inbound sales strategy, Advise. You will learn how to create a personalized sales presentation that will motivate and help your buyer achieve their goals. You will end the week by completing your final project, consisting of the exercises you did through the previous weeks as well as creating an example of a personalized sales presentation.
