Learn how to combine your unique story combined with social media and timeless selling strategies to build a tribe of raving fans. We will cover how to :Properly Setup the About Section (Our Story) on your Facebook fan page; How to Create Facebook Cover Photos & Video that Transform Likes into Buyers; The Secret to Using Facebook Live to Get Fans & the Media to Share Your Stuff; Watch the Case Study of painter, Janet Sessoms sell a painting using a Facebook Live video.

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Although these strategies are shown using Facebook, you can use the content you create on Instagram, YouTube channel, LinkedIn and your Google My Business listing. Whether you are a beginner or have dabbled in Facebook advertising, you will find a strategy that will transform your business.

The project for this class asks you to create a video for your Facebook fan page and a new Facebook Live video.

Video allows you to engage with your fans, friends and future customers on a deeper level. It also shortens your sales cycle. Your Facebook fan page cover video can be a stock video that you customize using tools like Pexel and Adobe Spark. For your Facebook Live video, you just need a smartphone or computer with a webcam.

Please use the following tips for your Facebook Live video:

1. Complete the title and description for your Facebook Live video using keywords for your niche or industry.

2. Introduce yourself and what you do.

3. Share the main subject of your video.

4. Keep it short and sweet.

5. Give a detailed call to action (i.e. join your email list, like your Facebook fan page or buy your current project.)