Want to get the best performance out of your marketing campaigns? Learn how with landing pages. Join Ryan Engley, VP of Product Marketing at Unbounce, as he shows you how to boost the conversions for your next campaign by creating a dedicated landing page with a single call to action. Instead of sending people to your website, which is full of different types of information, landing pages let you take control of a visitor's journey.

Enroll in course

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Watch as Ryan breaks down the 5 critical elements of every high-converting landing page and shows you how they work together to create a consistent and compelling experience. In the class you’ll learn how to:

- Keep people focused by with a 1:1 Attention Ratio

- Create a streamlined experience with excellent Message Match

- Build trust and credibility with Social Proof

- Increase your conversions with a clear Call to Action button

No matter how customized your page is, sending traffic to a dedicated landing page instead of your website will have a significant impact on your conversion rates. Learn the basics here so you can get started with a landing page for your next campaign.

Create your own landing page!

Use the worksheet to help define the 5 elements for your page. Once you've got the content down you can start creating your landing page. Whether you're editing an existing landing page or creating a new one from scratch, we'd love to see what you created.

If you'd like to create your page with the Unbounce Builder, signup for a free 30-day trial then download the Unbounce page template and upload it to the builder.