I’ve been working with artists and creatives to get the word out about their work for more than 12 years. I’ve been on both sides of the fence, as a blogger, handmade shop owner, craft show vendor and digital marketing specialist. I created MissMalaprop.com in 2006 as a place to spread the word about artists I loved. It's evolved since then, and I later ran my own e-commerce shop, where I sold my own handmade work alongside that of other artists.
I also sold these products at many craft shows, art markets and festivals over the years:
More recently, I’ve worked full-time at a digital marketing agency, where I worked with businesses of all shapes and sizes to get the word out via social media and their websites.
I’ve seen people the same marketing mistakes again and again, whether it’s independent artists and creatives, small business owners or big companies. And I don’t want it to happen to you. In this free class, I’ll share the top 5 marketing mistakes that I see artists & creatives make that prevent them from selling more of their handmade products.
Which one of these 5 mistakes resonated the most with you?
Pick 1 aspect of your current marketing efforts that you will focus on improving. Take a screenshot of your current efforts, as a "BEFORE" photo.
Next, explore some other Skillshare classes (and be sure to "Follow" me here to get updates about my future classes). Brush up on the 1 area of marketing where you are the weakest. (Maybe it's your brand. Maybe it's photography. Maybe it's email marketing or SEO.)
Then, put what you've learned into action and take a screenshot of your "AFTER" results.
Upload your BEFORE and AFTER pictures to the Project Gallery and share your work with us!
