Design websites that drive results! In this 60-minute class, join Dennis Field — a designer and product evangelist for web prototyping leader InVision — as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions for your company. This class is perfect for freelance website and product designers, small web design teams, and everyone who wants to increase the effectiveness of their web design.
Lessons include:
- Defining the goals of the webpage
- Sketching with consideration for hierarchy and user patterns
- Creating designs in Photoshop or Sketch
- Collaborating with others and receiving feedback using InVision
- Finalizing your design for launch
As a designer, it’s one thing to create designs that look amazing. It’s also your job to make sure those designs produce results –– and this class will teach you how to do just that!
Create a homepage prototype that drives conversions.
Your assignment is to design a new marketing site that will drive conversions (sign-ups) for your business or brand.
Design for the mock social media app "Simply Social" using the assets below, or design for a real-life business. You just need (1) Photoshop or Sketch and (2) a free Invision account, available at InVisionApp.com. The whole project should take you about 60-90 minutes to complete, depending on your design's complexity.
Doing this project will help you better understand the elements that matter to your design clients, and it will help with your organization and process as you grow as a designer.
