EdX

Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (edX)

Offered by University of Cape Town,
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (edX)

Fuel the future of market research as a data storyteller in this course from the University of Cape Town. The market research industry is constantly evolving, resulting in new innovations that will impact organizations. It is imperative that your marketing activities stay relevant to maintain a competitive advantage.

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This course will provide you with a comprehensive overview of how to analyze and interpret data accurately, present research findings, and how to retain collected data. You will learn how to effectively communicate your market research insights by mastering the art of storytelling. Through this course, you will explore the future of market research and the impact of the ever-changing marketing industry on organizations. You will have a better understanding of the role of big data and strategies to stay relevant in the field.
This course is part of the Market Research, Consumer Insights, and Competitor Analysis Professional Certificate.

What you'll learn

  • Outline the importance of interpreting data accurately.
  • Choose the most appropriate method to report on market research findings.
  • Recommend methods to build and maintain ongoing organizational market knowledge.
  • Identify new market research and data collection tools that are being utilized by organizations.
  • Determine the impact of big data on market research.
  • Reflect on how organizations can stay relevant in the evolving environment of market research.
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